Growth Waves by Daphne Tideman | Substack

My brand grew up 🎉

This rebrand isn’t just cosmetic

Oct 2, 2025 • Daphne Tideman

Most of Welltory's purchases don't happen on Day 0… or even Day 30

Asya Paloni shares how they turn delayed conversions into growth.

14 hrs ago • Daphne Tideman

Imagine your growth project failed. Why?

It's not pessimism, it's good strategy

Oct 8 • Daphne Tideman

September Recap: Never take the 9am slot

Three events in a week, a Hyrox sign-up, and five minutes of talking to nobody.

Oct 1 • Daphne Tideman

I tested Simply Piano’s funnel with no piano, no talent, and a lot of ideas

Most onboarding quizzes collect answers, but the good ones use them.

Sep 24 • Daphne Tideman

Most Popular

November Recap: from 3 workshops in 1 hour to a 200-slide audit

Dec 4, 2025 • Daphne Tideman

It's time to finally fight subscription churn

Feb 20, 2025 • Daphne Tideman

Performance marketing alone won’t save you

Sep 11, 2025 • Daphne Tideman

Losing my dog led to a £281.30 purchase

Apr 10, 2025 • Daphne Tideman

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