Great read. What I currently find really hard is getting these users to talk to. For B2C, it seems that even incentives like $50 Amazon gift cards are not enough to motivate them to block some time. I would love to hear your thoughts if you have some recommendations about that. Thank you, as always, for your posts. I highly appreciate it.
Great read. What I currently find really hard is getting these users to talk to. For B2C, it seems that even incentives like $50 Amazon gift cards are not enough to motivate them to block some time. I would love to hear your thoughts if you have some recommendations about that. Thank you, as always, for your posts. I highly appreciate it.
Hi Manual, it can be hard to get people to book in. These are the things I've found help:
- Shorten duration of call: not sure how long you asked but I get 3-5x response rate with 20-30 minutes vs 45-60 minutes
- Informal / plain text email: Makes it feel more personable
- Super easy to book in: Calendly link for example with lots of options
Depending on what you are trying to learn / the segment there can be other solutions but I find that hard to say without context.