4 people. Same title. 4 completely different jobs.
What analysing 20 Head of Growth job specs taught me
Hi there,
A quick extra email from me this week, because I'm excited to be hosting a webinar this Wednesday together with Andrew Capland.
Recently, I pulled apart 20 live Head of Growth job specs and compared them to the same analysis I ran in 2022.
It made me realize just how much the Head of Growth role has changed and that we need to be talking about it more. Andrew had similar insights from coaching 100+ growth leaders.
Together, we realized it is now 4 roles. So 4 people with the same job title:
1 that is the founding growth hire: broad scope, no playbook, nobody above them who’s done the job.
1 leads a small team of six and still jumps into the hands-on work.
1 advises three companies and focuses on strategy.
1 is the entire team.
I’ve been at least two of these over the last few years (maybe 3).
The title survived the last years, but almost nothing underneath it did:
The execution work (PPC, SEO, offline) has mostly left the spec.
Strategy, experimentation, and unit economics stayed.
AI-native is, of course, on the rise.
And the salary range for this one title now runs from £70K to £250K, because it isn’t one job anymore. It’s four.
Knowing which version of the job you’re in or need to hire — changes everything about what you should learn next.
So this Wednesday, Andrew Capland and I are breaking it all down live:
The 4 roles the Head of Growth job is splitting into, each told through a real person’s week
What the spec data says you can stop worrying about, and the few skills that now carry the whole job
The career ladder bending into a loop, and the senior IC roles that didn’t exist a few years ago
What to do next based on which version matches you
Plus live Q&A
Wednesday 19 August · 5pm UK / 12pm ET · Zoom · 60 min · Free
Can’t make it live? Register anyway; everyone who signs up gets the recording and a one-page cheatsheet/summary.
And if you’re a founder rather than a growth leader, come anyway.
You’re probably about to write one of these job specs, and hiring the wrong one of the four is an expensive mistake.
We promise no “AI WILL TAKE YOUR JOB” fear-mongering, just valuable and actionable insights.
Hope to see you there,
Daphne