How I improved my brand's conversion rate by 104.3%
Join my free webinar on message-market fit
Hi there,
Can you relate to this?
You’re working hard to build a product that people want. You know that there are customers that love your product, but you’re struggling to convert new customers. You’re struggling to help them understand your value, and sometimes new customers have the wrong expectation of what you do.
This sounds like you lack Message-Market Fit - where your positioning, language and copy are aligned with the right target audience, for the right awareness level.
You might also generally be seeing a low conversion rate and low click-through rate.
If this sounds familiar, my free online webinar with VWO on 27th March at 9:30AM EST (13:30 GMT) might be key to helping you figure out your messaging.
Figuring out our messaging at Heights
When I was Head of Growth at Heights, I realised that messaging is a key way to capture consumer engagement and attention. We had a best-in-class product, and no one cared. We didn’t know how to position ourselves.
The results of conducting messaging research and experimentation was clear:
104.3% improvement in conversion rate
2-3x email conversion rate
At least a 60% increase in click-through rate across Meta Ads.
And I want to show you exactly how I did this. We’ll look at:
Why Message-Market Fit is imperative for your business
How to. know if you have a messaging problem
A step=by-step process for improving and testing for Message-Market Fit.
The session will run for 40 minutes and you can sign up through the button below.
Really hope to see many of you there!
Chat soon,.
Daphne