It's time to stop avoiding talking to your customers
My new course will help you crack your positioning
Hi there,
When was the last time you spoke to your customers?
For a lot of startups, the answer is: too long ago.
I get it - user interviews can be intimidating.
You might be afraid to speak face-to-face with an actual customer, instead of just reading their input on a survey. You might be afraid of awkward silences. You might be afraid of receiving negative feedback.
But user interviews are a vital part of understanding your target audience. They’ll help you deep dive into your customers’ minds, letting you map out your personas, determine your jobs to be done, and shape your messaging accordingly.
That’s exactly why I’m launching a new course, ‘Crack Your DTC Startup’s Positioning with User Interviews.’
And it does what it says on the tin:
Clear, step-by-step guidance on all stages of user interviews, from deciding whether you even need to do them, to setting them up, to analysing the results
Gives you email templates and notes documents for streamlining and structuring your interviews
Tried and tested interview questions that guarantee you’ll get some useful answers out of your participants
Here’s what you’ll get out of it:
Understand the value of user interviews including when to use them in conjunction with other types of research
A framework of questions to ask to learn more about pains, gains, competitors and the user journey
Confidence in dealing with the unpredictable side of user interviews including picking up on non-verbal cues, thinking on the spot and dealing with negative feedback
A broader sense of what this research can tell you as well as how to use it to improve your messaging
To thank you for being subscribed to Growth Waves, I’d love to gift you all the course for £90, instead of the regular £145 with the code GROWTHWAVES90 or using the link below.
This discount runs until March 30th 2024.
Hope you enjoy,
Daphne.