Learn user interviews at a discounted rate
Plus, further discounts for those who need them
Hi there,
Last week, I pre-launched my new user interviewing course at a discounted rate to my Growth Waves readership.
And next week, I’ll be going public with it, at the standard rate of £145. So I wanted to give you one last change to get it for £90.
What’s in it for you?
Well, I see startups putting off their user interviews all the time, because they don’t know where to start, how to structure them and what insights they should even be looking for.
You might assume they know your users’ pains, motivations and challenges.
But if you’re not speaking to them regularly, it’s hard to think outside of your box.
So I’ve compiled a 2 hour, 37-part course to guide you through user interviews from start-to-finish, with actionable tips and templates on what to do before, during and after the interviews.
If you’re an early-stage DTC startup who is struggling to resonate with their target audience, or if you’re unclear on how to position yourself against your competitors, this course is for you.
Here’s what you’ll get out of it:
Understand the value of user interviews including when to use them in conjunction with other types of research
A framework of questions to ask to learn more about pains, gains, competitors and the user journey
Confidence in dealing with the unpredictable side of user interviews including picking up on non-verbal cues, thinking on the spot and dealing with negative feedback
A broader sense of what this research can tell you as well as how to use it to improve your messaging
Plus, since it was launched last week, I’ve added an additional lesson - a 30-minute example interview I conducted with my colleague, Lola, to show you a (somewhat) real example of how to ask questions, follow up questions and clarify with your interviewee to work out their jobs to be done.
To thank you for being subscribed to Growth Waves, I’d love to gift you all the course for £90, instead of the regular £145 with the code GROWTHWAVESSALE or using the link below.
This discount runs until April 4th 2024.
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I am really keen to ensure that this course is accessible to everyone, including those who can’t afford it.
So, like I did with my previous course, if you’ve just lost your job, you’re a student, or you’re at a very early stage of a start-up, just reply to this email and let me know what you can pay (if that number is zero, that is also fine), and we can sort out a code for you.
I did this with my Message-Market Fit Crash Course too and gave it away for free to those who couldn’t afford it, and was really happy to have several people reach out for access.
Hope you enjoy,
Daphne.