November Recap: from 3 workshops in 1 hour to a 200-slide audit
Plus karaoke, bibimbap, F1 crashes, and ABBA Voyage.
Hi there,
In my October recap, I famously claimed November would be calmer.
Ha.
I’m laughing at my own optimism now… November disappeared faster than my decaf coffees.
It was a full, energising, slightly chaotic month. Here’s what I created, what I learned, and what I’ve been enjoying. As always, everything below is free to read or watch online.
What I’ve been presenting
Less presenting this month! I’m definitely not complaining, as October was packed and I love the chance to learn from others. Just Karaoke at a conference, a great fireside chat and a mini workshop:
1. Fireside chat with Ruben de Boer: Growth vs Experimentation
I kicked off the month chatting with Ruben about how experimentation and growth teams can actually work together rather than step on each other’s toes.
Takeaway: Strong collaboration doesn’t come from processes — it comes from shared definitions, shared goals, and knowing who owns which ‘layer’ of growth.
Good for: Anyone scaling a growth or experimentation function.
2. Lightning-Fast Growth: three workshops in one hour
What happens when you condense three full workshops into a single, high-impact hour? You get intensity, clarity, and action, front and centre. You also get a very dry mouth by the end of it.
Together with Nathan and Gessica, we ran three distinct growth workshops back-to-back, focused on:
Cracking Web2App
Using Jobs to Be Done to grow your app
Scaling Meta with dozens of A.I workshops
It was a lot, but look how happy and excited we still were by the time we hit workshop 3 😁.
What’s been happening with clients
Now, for the real reason I became so delightfully busy, let’s dig into the business itself.
📈 Two clients increased their hours
This let me dive deeper, move faster, and make a bigger impact — the ultimate dream combo.
🧪 A 100+ customer one-month trial
For a pre-launch startup, we ran a full product trial with over 100 customers. Getting the product in people’s hands this early meant we uncovered dozens of insights you’d never catch in a survey.
🔎 A 200+ slide growth audit
This was a big one. A full audit across app + web. I’m genuinely proud of it and will be presenting the findings tomorrow. It’s the kind of project where you come up for air and realise you’ve built an entire strategy in the process.
🛠️ Built five landing pages in Replo
Startup life = lack of developers. For three clients, we got creative and built some new landing pages in Replo. I’ve been using Replo for a few years now and whilst it isn’t perfect, it has come so far in terms of templates and flexibility.
I’m not a designer but feeling very proud of the new pages and hoping to share some interesting results with you next month.
What I’ve been writing
Not entirely accurate, because most of these were written a month or two ago — but what’s live is always more fun than what’s in the pipeline 🙂.
The complete guide to OKRs and KPIs for subscription apps (RevenueCat)
How to align teams around the right goals without drowning in metrics.
Takeaway: Good KPIs create focus. Great KPIs create momentum.
Product-market fit for subscription apps is a moving target (RevenueCat)
Why PMF isn’t a finish line but something that shifts as your product, pricing, and audience evolve.
Takeaway: Treat PMF as something to monitor continuously, not something you “achieve” once.
A guide to lifetime subscriptions (RevenueCat)
When lifetime pricing makes sense, when it doesn’t, and how to model it responsibly.
Takeaway: Lifetime offers aren’t shortcuts to revenue — they’re long-term positioning decisions.
The definitive guide to video paywalls (RevenueCat)
A deep dive into video-led monetisation, from user psychology to formats that convert.
Takeaway: Your video paywall shouldn’t just show value, it should prove it in seconds.
Get more users for your user interviews (Convert)
A practical guide to recruiting better participants, faster.
Takeaway: Treat recruitment like a funnel. Fix the friction, and the insights flow.
My month’s lows
I got a great reaction to sharing my lows, but I do think it is important to be honest, so here are November’s lows. This is the hardest part for me to write because I want to be open, but also need to be conscious of my clients’ confidentiality:
I put together an onboarding review and never heard back… It was a free extra for an app startup I really love, and while I completely understand how busy early-stage teams can be, it stung a little to see them implement it and not hear back after three follow-up emails.
I ran into some challenges with a client due to differences in ways of working. I kept hoping things would improve on their own, but in the end, I think both of us would’ve benefited from addressing it sooner. We eventually had an excellent conversation that really helped — but I spent two full days dreading that call! It’s made me want to double down on communication, so I’m diving into a fantastic book called Supercommunicators.
I’ve missed writing. I wrote everything for November early on to make time for the audit, and I can feel the withdrawal. December will hopefully offer a creative reset.
LinkedIn has been down bad, I saw that last month for a bit, but reach just isn’t what it used to be, and it’s strange to see the three-week-old posts suddenly get traction.
My no-work Fridays still haven’t happened much… December, I have hope for you!
And of course, I’m still missing coffee after stopping for ADHD medication. Advice for overcoming caffeine withdrawal would be appreciated.
What I’ve been enjoying (aka: the fun stuff)
🎙️ Conversion Hotel in Texel
Always a highlight. This year, I even organised karaoke, which is becoming unintentionally ‘my thing’ at conferences.
🏃♀️ Cold beach runs
Two cold, windy runs at the conference… my shoes still have sand in them.
👭 Women in Experimentation IRL planning
Finally got some in-person time with Lucia van den Brink and Marcella Sullivan. We’re shaping big things for 2026.
👩🍳 A cooking class (bibimbap!)
Turns out bibimbap is both delicious and wildly fun to make.
🎭 Family & friends visiting London
My mum and a friend visited this month, we saw ABBA Voyage (highly recommend!) and a comedy night. Winter feels a little bit easier when you schedule in some fun.
If you missed my newsletters this month
No worries, this is what I covered:
Looking ahead to December
December looks like a different kind of busy, a nice balance between deep work and downtime.
🎿 A week off to go skiing after Christmas (manifesting snow as we speak)
🎤 Attending Experimentation Elite in London — moderating a roundtable + representing Women in Experimentation (if you want to attend, use the code WIE12 for 12% off and come say hi!)
✍️ Catching up on all the writing I neglected in November
🚀 Pre-launch for one of my startups (so excited!)
📊 Presenting the app/web audit findings
And hopefully a few quiet evenings to play the F1 PlayStation game, right now all I do is crash, this was last night…. (happened about 10x times)
I’ll report back in the next recap how it is all going.
Till next time,