Read my best content of 2024
A little reflection and gratitude for this year
Hi there,
A day later than usual but I didn’t want to bother you on Boxing Day. I hope you had a lovely Christmas and Boxing Day.
While I definitely did, I went back home with my family. I’m going to be honest 2024 has been a bit of a rollercoaster for me, especially on a personal level.
So much so that several friends messaged me individually last month, “2025 will be your year”. I love their optimism.
That being said, on the work front, though, I really can’t complain. I’m so grateful for several amazing things that happened this year:
Hosted the first Women in Experimentation x Convert Summit with diverse speakers worldwide.
I published a growth strategy course on CXL, which is a dream after having started out my career by learning from them.
I’ve gotten to work with 11 incredible brands over the year and drive impact and learnings for them.
Had the year of the Nordics, speaking at ConversionBoost (Denmark), Brand Owners Event (Denmark) and ConversionJAM (Norway).
This is as much a reminder for myself to take a moment to appreciate it all.
I also released a fair amount of content, with 15 articles on Medium, at least 100 posts on Linkedin, and over 50 newsletters. Lots of writing 😅.
So here is, based on data, some of the best content I’ve shared this year for you to enjoy should you fancy some reading material:
Best Articles on Medium
These are all friend’s links, so you can access them even if you aren’t a paying Medium subscriber.
Most Startups Get Their Pricing Wrong (3.8K impressions)
Growth isn’t Marketing (2.7K impressions)
Can You Grow Your Startup Without Product-Market Fit? (2.7K impressions)
Best Linkedin Posts
Growth isn’t Marketing (31.2K impressions)
Low Traffic Testing Alternatives (24K impressions)
A/B Testing Metrics (15.7K impressions)
Best Newsletter Editions
Hiring a Growth Agency Might be a Massive Mistake (1.9K views)
Why Company Values Matter (1.8K views)
How a 7-Figure D2C Coffee Brand Converts Email Subscribers (1.7K views)
Best Courses
Complete Message-Market FIt Programme (55 companies)
CXL Growth Strategy (Ok, I can’t see the data on this, just proud)
Please let me know if there is anything you want to see more or less about this coming year.
I’m going to enjoy the last few days of my time off and finalise my goals for 2025.
I hope you’ve had a great 2024 and enjoy the festive season too.
Excited to keep sharing and helping you grow,
Daphne