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Olha Yohansen's avatar

Great insight, Daphne! I’ve seen this happen so often, startups testing too many variables at once and ending up with no clear learnings. From my experience, keeping one thing constant makes optimization so much smoother. Love the ‘No Two New’s’ rule!

Daphne Tideman's avatar

Thanks Olha, it definitely happens too often. Glad you like the rule.