Most teams start with the optimization layer because that's often what is within their zone of control. A PM can ship an experiment on a payment flow independently, but to validate a pricing model change requires getting alignment from leadership across product, go-to-market, and finance. You need a leadership team that has a cultural appetite for regular self-disruption to tackle the first two layers.
Thanks so much for sharing. I 100% can see why the alignment and the bigger impacts make it harder to test around those areas, but they don't make those conversations any less important.
Most teams start with the optimization layer because that's often what is within their zone of control. A PM can ship an experiment on a payment flow independently, but to validate a pricing model change requires getting alignment from leadership across product, go-to-market, and finance. You need a leadership team that has a cultural appetite for regular self-disruption to tackle the first two layers.
Thanks so much for sharing. I 100% can see why the alignment and the bigger impacts make it harder to test around those areas, but they don't make those conversations any less important.