GRIND coffee did this really well recently, explaining why they are raising the price (the rising global price of Arabica coffee beans due to weather conditions) and how I as a consumer are contributing to a more sustainable economy by continuing my subscription despite the higher price. They also shared that the price change was immediate for new subscribers, but as a continued subscriber I would have the lower price for another month! Made me happy to continue subscribed to them :)
Thanks for sharing the example, I think it's good they go back to the value for you, e.g. just saying woo be me our costs are up, no one cares, but if you talk about why you choose not to change supplier, what the value is, just like you did, you continue subscribing
GRIND coffee did this really well recently, explaining why they are raising the price (the rising global price of Arabica coffee beans due to weather conditions) and how I as a consumer are contributing to a more sustainable economy by continuing my subscription despite the higher price. They also shared that the price change was immediate for new subscribers, but as a continued subscriber I would have the lower price for another month! Made me happy to continue subscribed to them :)
Thanks for sharing the example, I think it's good they go back to the value for you, e.g. just saying woo be me our costs are up, no one cares, but if you talk about why you choose not to change supplier, what the value is, just like you did, you continue subscribing