September Recap: Never take the 9am slot

Three events in a week, a Hyrox sign-up, and five minutes of talking to nobody.

12 hrs ago • Daphne Tideman

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September 2026

I tested Simply Piano’s funnel with no piano, no talent, and a lot of ideas

Most onboarding quizzes collect answers, but the good ones use them.

Sep 24 • Daphne Tideman

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Why your pricing tests keep coming back flat

Test the pyramid from the bottom up, not the top down

Sep 17 • Daphne Tideman

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Three onboardings. One afternoon. Zero differences.

Your users aren't leaving — they're comparing.

Sep 10 • Daphne Tideman

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Taster, split, or hybrid? Your freemium model matters.

The three freemium architectures (and how to choose)

Sep 3 • Daphne Tideman

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August 2026

August Recap: nobody can help you with a secret

I turned 33 and made a request

Aug 27 • Daphne Tideman

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Natal removed the free trial. Monthly subs grew 2,000%.

Before you rush to copy them, read why it worked.

Aug 20 • Daphne Tideman

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4 people. Same title. 4 completely different jobs.

What analysing 20 Head of Growth job specs taught me

Aug 17 • Daphne Tideman

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A growth engineer's day has almost no coding in it

I asked two of them to walk me through an ordinary day, and you'll be as surprised as I am.

Aug 13 • Daphne Tideman

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My father-in-law fixed my weather app problem in four words

You’re not competing with the apps you think you are.

Aug 6 • Daphne Tideman

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July 2026

From tidying to building (July Recap)

From paid trial experiments to a fox with a taste for rocket

Jul 30 • Daphne Tideman

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I fell out of love with e-commerce

Seven months late, but this is my official announcement.

Jul 23 • Daphne Tideman

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