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Three onboardings. One afternoon. Zero differences.
Your users aren't leaving — they're comparing.
Sep 10
•
Daphne Tideman
1
Taster, split, or hybrid? Your freemium model matters.
The three freemium architectures (and how to choose)
Sep 3
•
Daphne Tideman
3
August 2026
August Recap: nobody can help you with a secret
I turned 33 and made a request
Aug 27
•
Daphne Tideman
1
Natal removed the free trial. Monthly subs grew 2,000%.
Before you rush to copy them, read why it worked.
Aug 20
•
Daphne Tideman
4
4
1
4 people. Same title. 4 completely different jobs.
What analysing 20 Head of Growth job specs taught me
Aug 17
•
Daphne Tideman
2
A growth engineer's day has almost no coding in it
I asked two of them to walk me through an ordinary day, and you'll be as surprised as I am.
Aug 13
•
Daphne Tideman
2
My father-in-law fixed my weather app problem in four words
You’re not competing with the apps you think you are.
Aug 6
•
Daphne Tideman
2
July 2026
From tidying to building (July Recap)
From paid trial experiments to a fox with a taste for rocket
Jul 30
•
Daphne Tideman
1
I fell out of love with e-commerce
Seven months late, but this is my official announcement.
Jul 23
•
Daphne Tideman
7
1
Do you need a new audience?
The 3-way check before you commit to an audience.
Jul 16
•
Daphne Tideman
2
1
Why I'm making Growth Waves smaller on purpose
A growth advisor's plan to grow less.
Jul 9
•
Daphne Tideman
3
1
My client ended early and I panicked (June Recap)
A client handover, a mile long AI backlog, and why I'm spring cleaning in June.
Jul 2
•
Daphne Tideman
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